TheFind
The situation
TheFind is a shopping focused search engine that enables people to easily search for products without digging through normal search results. They contacted us to increase the awareness around TheFind by promoting a viral video they had created.
How we thought about it
Many companies need to go beyond search, media buys, or PR to increase their visibility and user acquisition. In the case of TheFind, we were hired to help them ensure that their viral video would be seen by as many people as possible. When it comes to social media, content is critical to truly engage word of mouth and spread virally. However, regardless of the content there are oftentimes small changes or tweaks that can be made to the content which would increase its ability to spread. Our experience in all of the social mediums enabled us to provide TheFind with some initial feedback to maximize the viral nature of their video and track the results of the campaign.
