TechCrunch
The situation
TechCrunch is a high-profile Web 2.0 / Tech blog that has become a primary source for information in their space. Like many of our clients, Techcrunch was growing at a rapid pace but wasn’t optimized for search engines. We wanted to get them sustainable search traffic and rankings for all of the relevant content that they had to ensure long-term search traffic increases.
How we thought about it
Sites like TechCrunch have plenty of content, which lends itself to ranking across a broad set of keywords. While the traffic TechCrunch received was already extremely high when they came to us, optimizing the site properly for search engines would ensure that TechCrunch was getting the keyword ranking for search terms that it deserves. This would create another channel to grab readers and attracts even more followers to the site.
Results
Our efforts generated long-term sustainable traffic from search engines and another way to introduce people to the TechCrunch blog.
What can we do to help you? 