Samsung
The Situation
Making decisions in new markets and spaces sometimes requires an outside expert or third party with experience and deep knowledge within a niche. Samsung is a leader across numerous categories and one of their strongest areas is mobile technology. Samsung needed to know what the international landscape looked like for Web 2.0 and Mobile 2.0 opportunities so they came to us.
What we did
In order for us to come up with meaningful information that would help Samsung make decisions, we needed to do put together a solid set of criteria by which we could evaluate International Mobile and Web 2.0 markets. This included everything from Internet penetration to an evaluation of what defined Web 2.0 in each country. From there, it was a matter of leveraging the data available, our contacts, and experience to determine what the market demands were across international boundaries and where the opportunities truly were.
Results
A comprehensive report detailing International Web 2.0 and Mobile emerging markets.
What can we do to help you? 