Flixster
The situation
Flixster is a content-rich, movie oriented community with millions of users. They knew that with a solid SEO strategy they could potentially rank for numerous movie-related keywords and drive sustainable search traffic over the long term. Given their assets and niche, this type of traffic would increase their ability to monetize and continue to grow their community.
How we thought about it
Many content-rich sites and communities have an incredible ability to rank for keywords across their category and outside. Ranking for related keywords when people search can not only drive additional pageviews and traffic, but also increase the overall community participation. Given the various types of content and community features on Flixster we wanted to provide direction on how everything should be setup from a code and structural perspective. If implemented correctly, our recommendations would enable Flixster to continue to improve keyword ranking as the community flourished.
Results
By implementing our recommendations and as a result of our targeted SEO efforts, Flixster was setup for long-term success and top search rankings.
What can we do to help you? 